I was recruited to join Outfront Media as the Art Director for St. Louis. Working at Outfront has allowed me to see the value of Out of Home. Successful outdoor advertising is inspiring, engaging, and to the point. A billboard visually tells a story and showcases one specific thing with minimal content. It’s the emotional reaction of the consumer that matters.
Outfront has a team of creatives that are an agency within the company called Studios. Within Studios, I'm part of a hub with several creatives in different cities. We collaborate on projects for large national clients, or just to brainstorm together. I also mentor the junior designers, checking over their work on various projects. I regularly attend meetings with our major clients to pitch campaigns or advise an agency on the best practices for outdoor designs.
I taught myself After Effects and Premiere Pro after my company acquired the ability to build animated mobile ads and landing pages. When I got a drone and started on internal video projects, I became familiar with Premiere Pro for editing.
In addition to my every day work, I was chosen to be co-chair for 2 of our company-wide Employee Resource Groups. I help facilitate a network for marginalized employees, assist with professional development, and raise awareness of relevant issues.
I joined the team at Scorch agency as a Senior Designer. Scorch is a creative agency that specialized in B2B content marketing. This is the first time I designed for major companies. In my role, I mainly designed for Microsoft and LinkedIn. I improved my illustration skills by using a Wacom tablet and Procreate for my iPad. I designed social media ads, social media covers, infographics, website content, mobile ads, eBooks & one-pagers. Also, during my time there, I started becoming more of a photographer & art director by utilizing their professional equipment for photoshoots. As a team, I took part in conceptualizing & brainstorming. It was a truly collaborative work environment.
I started as a Graphic Designer at The St. Louis Business Journal, part of American City Business Journals, the largest publisher of metropolitan business newsweeklies in the United States. I worked with reporters, editors, and the Creative Director to design layouts & cover designs that matched with each article. This job involved a heavy amount of InDesign, InCopy, typography, typesetting, photo editing, illustrating, and infographic designs.
As journalism was evolving more and more toward social media and web, a lot of focus shifted away from print. I became more familiar with HTML, CSS, wordpress and frontend design.
My first professional job was at Optima Graphics, they specialized in Tradeshows. And at first, I did prepress. If you know what that means, you’ll know how boring that is. But it's important to learn all aspects of the job and I was just happy I had a job right after graduation!
Within a year, I was promoted to a position they made specifically for me, and I became the Event Designer. Having Tradeshow expertise and printing capabilities, they tapped into the entertainment industry for specialized events. Most notably (for me, at the time!) I designed a backdrop at an event for Heidi Klum.
© Alison Green 2022