Microsoft Power BI - Behind The Data

My role: lead designer
Time spent: 6 weeks
What was used: Photoshop, indesign, illustrator
awards: 1st place for cover design at the Content Marketing Awards in 2016

Client's Request

Microsoft wanted a lookbook with images of data points in nature settings to promote their Power BI software. They wanted to show their audience that something as mundane as data can be beautiful.

Rationale

We are compelled by beauty. Stunning visuals speak to us, beg for our attention, and can give the mundane an unthinkable advantage. What if you could turn the dry 1’s and 0’s of your data into powerful, engaging images?

These visuals represent a grandiose vision of what can be accomplished when intentional strategy and sound data meet powerful visuals.