client: unilever
National creative director: Eddy herty
creative director: Drew bolen
My role: art director, designer
Atlanta's operations team would create an actual ice block shaped like a popsicle. Then they would lift it onto the catwalk of the billboard, mounting and securing it. The end of the stick will tease the audience to peak interest in what will happen next.
On social media, people would be encouraged to participate. Whomever figures out the promo code in the reveal first will win a prize, such as a Popsicle Hoodie with Yeti lined pockets.
As the day goes on, the popsicle will start to melt and eventually reveal a code. The winner will be announced on social media.
Other projects
St. Louis College of Health CareersOutdoor Campaign
FireballOutdoor & Augmented Reality
Panera Flatbread BurmashaveBillboard campaign
Ameren Missouri2D Backlit Billboard
Microsoft City IllustrationsEvent Illustrations for Social Media
Hollywood CasinoBillboard Campaign
MizzouBillboard Design
Retirement AnimationInternal Project
Mardi GrasFloat Design
Newspaper DesignCovers & Layouts
Wilke WindowsBillboard Design
Cantor CarBillboard Design
LinkedIn CoverseBooks
Our Urgent CareBillboard Design
Lakeside RoofingBillboard Campaign
Microsoft IllustrationsMisc. Illustrations for Microsoft
Mobile Animation & VideosRecent Mobile Ads & Videos
Modern CitizensNational OOH & Billboard Campaign
InfographicsIllustrations
Sean Lee SmithWebsite, Logo & Branding
Drone FootageInternal & Client based
alison@agreen.design
© Alison Green 2022